Job Description:
We are looking for a SaaS Marketing Executive who can drive growth for our software product
through digital marketing, lead generation, and brand-building initiatives. The role focuses on
increasing sign-ups, demos, and customer engagement using performance-driven online
marketing channels.
Key Responsibilities:
● Plan and execute digital marketing campaigns for SaaS products
● Generate qualified leads through paid ads, SEO, social media, and email marketing
● Manage website content, landing pages, and conversion funnels
● Track and analyze key performance metrics such as leads, CAC, conversions, and
retention
● Work closely with sales and product teams to align positioning and messaging
● Manage social media presence, product announcements, and feature launches
● Conduct competitor analysis and market research to identify growth opportunities
Experience: 1.5 – 3 Years
Required Skills
● Understanding of SaaS business models (B2B / B2C)
● Hands-on knowledge of digital marketing channels (Google Ads, Meta Ads, SEO basics)
● Strong content writing and marketing communication skills
● Familiarity with tools such as Google Analytics, Search Console, CRM platforms
(HubSpot, Zoho, or similar)
● Data-driven mindset with the ability to test, analyze, and optimize campaigns
Qualifications
● Graduation or post-graduation in a relevant field such as:( Marketing/Business Administration/Management/ IT / Computer Applications (with marketing exposure))
Desired Skills:
● Certifications in digital marketing are an added advantage